ANN ARBOR, Mich., Nov. 2 /PRNewswire/ --

     Who:    "Borat: Cultural Learnings of America for Make Benefit Glorious
             Nation of Kazakhstan" is a 2006 Academy Award-nominated comedy
             film directed by Larry Charles. The movie stars the British
             comedian Sacha Baron Cohen in the title role of a fictitious
             Kazakh journalist, Borat Sagdiyev, traveling through the U.S.
             recording real-life interactions with Americans. Borat has
             written "Borat: Touristic Guidings to Minor Nation of U.S. and A.
             and Touristic Guidings to Glorious Nation of Kazakhstan" to
             further explore his travels across the U.S.A.

     What:   Borat signs copies of his book, "Borat: Touristic Guidings to
             Minor Nation of U.S. and A. and Touristic Guidings to Glorious
             Nation of Kazakhstan."

     When:   Wednesday, Nov. 7 at 7 p.m.

     Where:  Borders
             1360 Westwood Blvd.
             Los Angeles, CA 90024
             (310) 475-3444

     Why:    Borders is the first and only venue hosting Borat while he is in
             California. This is the only opportunity that fans have to
             personally meet Borat and purchase a copy of his book, "Borat:
             Touristic Guidings to Minor Nation of U.S. and A. and Touristic
             Guidings to Glorious Nation of Kazakhstan."

     Media Contact:  Media interested in attending this event should contact
                     Beth O'Connor at (916) 718-6783 or at
                     boconno1@bordersgroupinc.com.

                     Media interested in interviewing Borat should contact
                     Matt Labov at (310) 248-6151 or at mlabov@bwr-la.com.

     Additional Information:

                     To ensure he is able to meet as many customers as
                     possible, Borat will be unable to personalize his
                     signature. Photos are allowed in the signing
                     line, but no posed photographs may be taken. No
                     memorabilia, videos or DVDs will be signed. Borat will
                     sign up to two copies of his book per line ticketed
                     guest. All copies of "Borat: Touristic Guidings to Minor
                     Nation of U.S. and A. and Touristic Guidings to Glorious
                     Nation of Kazakhstan" must be purchased before they are
                     signed.

                     Beginning Nov. 7 at 10 a.m., tickets will be given out to
                     customers who would like to have a copy of "Borat:
                     Touristic Guidings to Minor Nation of U.S. and A. and
                     Touristic Guidings to Glorious Nation of Kazakhstan"
                     signed. These tickets will be given out on a first-come,
                     first-served basis and will hold each person's place in
                     line. Those entering the signing line must have a ticket
                     and a purchased copy of the book. The line will begin
                     forming at 5 p.m.

                     Borat will be with us for a limited time. Borders cannot
                     guarantee that all customers with tickets will have the
                     opportunity to meet Borat and obtain an autograph. Date
                     and time are subject to change. Please contact the store
                     for details and event guidelines, or go to
                     www.BordersStores.com.

     About Borders Group, Inc.

                     Borders, Inc. is a subsidiary of Borders Group.
                     Headquartered in Ann Arbor, Michigan, Borders Group is a
                     $4.1 billion global retailer of books, music and movies
                     with more than 1,100 stores and 30,000 employees
                     worldwide. More information on the company is available
                     at www.bordersgroupinc.com.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO )

Source: Borders